Lay's is heading into the desert to transform Coachella into a festival of flavour, giving festivalgoers the exclusive opportunity to taste Lay’s chips in their freshest form, served within 24 hours of being made.
Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...
